Luiz Carlos Trabuco Cappi: The Brain Behind Bradesco’s Landmark HSBC Deal

It is arguably true that Luiz Carlos Trabuco Cappi is one of the most respected corporate executives in Brazil. In the Brazilian economy, only a few corporate executives are accorded the respect that Luiz Carlos Trabuco Cappi enjoys. As the president of Bradesco, a leading financial institution in Brazil, he handles some of the largest credit operations for a majority of the financial projects in the nation. As a result, he is followed closely by many individuals including newspapers and magazines.

Luiz Carlos Trabuco Cappi was nominated to head Bradesco in 2009 at the age of 57. His appointment meant that he became the fourth president of the leading private banking institution in Brazil. Luiz Carlos Trabuco Cappi succeeded Marcio Cypriano who had retired at 65 years of age, which is the ceiling age for Bradesco presidents. Other leaders of the bank include Amador Aguiar, the founder, and Lazaro Brandao, the chairman of the board. On his appointment, Itau Unibanco, a long time rival of Bradesco has taken the lead in the industry opening an R $150 billion gap between the two banking giants. Contrary to majority’s expectation, Luiz Carlos Trabuco Cappi stated that ensuring better service delivery to the municipalities they serve was his primary goal.

Early Career

Luiz Carlos Trabuco Cappi was born 1951 in Marilia. He later graduated with an undergraduate bachelor degree in philosophy, science, and letters from the University of Sao Paulo. The president then began working for Bradesco in 1969. He grew up the ranks until he was promoted to serve as the president f Bradesco Seguros, a position he held from 2003-2009. It was his achievement at this company that got the attention of Lazaro Brandao, who was then the president of the enterprise. Brandao could later suggest Luiz Carlos Trabuco Cappi as his suitable replacement at his retirement.

During his tenure as the president of Bradesco Seguros, he raised the insurer’s market share from 23 percent to 25 percent. He also raised the insurer’s contribution to the Bradesco from 26 percent to 35 percent. Before he served as the president of Bradesco Seguros, Luiz Carlos Trabuco Cappi had served as the vice president of the organization. At the time of his elevation to the presidency, he had served at the firm for 40 years.

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Achievements

Earning the presidency of Bradesco is not an easy task. The bank values loyalty and continuity. With 40 years in the bank and having achieved significantly, Luiz Carlos Trabuco Cappi was the best fit for the company. Six years after he was made the president of the organization, Luiz Carlos Trabuco Cappi signed a deal with HSBC worth $5.2 billion, which became the largest acquisition in Brazilian corporate history. This deal enabled Bradesco to beat Itau Unibanco, which had overtaken it in 2009. With the acquisition, Bradesco managed to beat Itau Unibanco in three broad categories including total assets, number of account holders, and branch network.

Speaking during an interview with MONEY after the deal, Luiz Carlos Trabuco Cappi indicated that the deal helped the company achieve what it could have achieved in six years of organic growth. Initially, the corporate executive had laid down plans to help the firm grow organically by reducing interest rates and opening more branches to reach a huge consumer base. Winning this deal made his name among the most sought-after corporate executives in the history of Brazil. This achievement enabled him to get recognized by DINHEIRO as the Entrepreneur of the Year 2015. Luiz Carlos Trabuco Cappi’s love for Bradesco led him to decline an offer by President Dilma Rousseff to run the ministry of finance stating that his DNA is in Bradesco.