Most people don’t understand how hard it is for celebrities to build a genuinely successful business. It’s not as simple as putting their face on something and using their celebrity to sell. Even for celebrities, a new business is a small business and should be run as such.
When Kate Hudson started Fabletics, she didn’t let her celebrity sell the products. Fabletics is part of e-commerce market dominated by countless powerhouses, including Amazon. Yet, Hudson managed to build her brand into a $250 million success with over one million members worldwide. Fabletics members really love that their products are actually affordable.
While being a celebrity does add an easier avenue when it comes to advertising; it does nothing for everyday operations. Without a good business model, any company can fail. That’s why Hudson wanted Fabletics to create products for every kind of woman; from small to big and young to old.
That dream was realized on Monday when Fabletics announced it would be expanding its products to suit women of bigger sizes. Entering the plus-size market won’t be easy, but it’s something that needs to be done. It’s not that other companies don’t already sell plus size products; it’s that those products cost nearly $250.
Following in Kate Hudson’s footsteps isn’t that hard. First, she identified every market opportunity that pertained to her business. That should be the first step for anyone starting any kind of business. For Fabletics, the affordable and fashionable activewear apparel market was available.
Additionally, Hudson is very hands on with her company. She’s actually involved in every meeting and looks over her sales numbers regularly. She shows personal interest in every product from design to sales. If a product is selling like it should, that item is taken off the site immediately.
Hudson talked about starting a company like Fabletics for a long time. What made her finally decide to do it was her mother, icon Goldie Hawn. She raised Hudson to follow her dreams and believe in herself. Without self-confidence, Hudson would have never made the jump from actress to business-owner.
And now, that inspiration comes through in her company. Fabletics members feel the love and passion Hudson has for her products and them. It really isn’t about the money. It’s about the people.