Kenneth Goodgame’s Views On Effective End Caps

Stores use end caps displays to attract shoppers who only plan to buy items within the perimeter of the store. End caps are known to encourage consumers to explore adjacent aisles that contain similar products. This way, they improve sales. Since retailers and manufacturers use this tactic to boost sales, it is important to create an effective end cap. In his blog article posted on April 7, 2016, Kenneth Goodgame, a merchandising expert, gives tips of an effective end cap.

Great end caps are relevant, timely and local. Kenneth gives an example of using products like heaters in spring or fans in the fall. The perfect timing of displaying these products serves to increase their sales. Ken asserts that another element of a good end cap is one that is tied to the manufacturer’s national advertising strategy.

Kenneth recommends that retailers should have end caps of the item that are on TV. Most retailers sell end cap space to vendors to ensure that there is proper coordination of the promotion in the retail stores.

An effective end cap should be interactive for purposes of consumers’ understanding. For instance, when displaying a cordless drill, one should ensure that significant features and benefits are clearly indicated. One should include accessories with the main product at full margin to avoid erosion on the featured item. Kenneth advises retailers not to exceed 4 items for a working end cap.

Kenneth Goodgame contends that great end caps should project the value of the items since consumers go for value when shopping. Goodgame warns retailers not to pick the OPP for an end cap item. The information was originally reported on Ken Goodgame’s website as explained in this link

About Kenneth Goodgame

Kenneth Goodgame is the chief merchandising officer of True Value Hardware Corporation, Chicago, IL. He is also the senior vice president of the corporation. The highly influential operational management expert has used his vast experience and unique capabilities to enhance success at True Value Hardware. Kenneth has also held top positions in various companies, including Ace Hardware Corporation, Techtronic Industries North America, Newell Rubbermaid, and the Home Depot. According to Bloomberg, Kenneth Goodgame pursued his Bachelor of Science degree in Marketing from the University of Tennessee.

Squaw Valley Releases Statement on Their Water Situation

Squaw Valley has been having problems with their water since the middle of the fall. They are still continuing to have these problems but they want to make sure that all of their customers know that they are working to fix the problems so that they will be able to return to their normal function and so that their clients will be able to get the most out of the mountain and the rest of the resort that the people are visiting. This is something that the resort wants to inform the public about.

In the summer, Squaw Valley installed a new system that was supposed to be upgraded to handle their water needs. This system had a malfunction and the water was compromised. This did not happen in the summer, but instead happened during the fall months when there was heavier than normal rain that caused it to become overloaded. It was not something that the resort was expecting and something that they are working hard to be able to clean up to make sure that they are getting the most out of the situation and that they are able to provide for their clients.

Squaw Valley has restaurants that are at the resorts. These are generally fully operational but they have been shut down because of the water problems. The Placer County environmental services has suggested that Squaw Valley do this because they want to make sure that they are taking every precaution possible. They want to be sure that people do not get sick from the water even if it is not used in the restaurants or if it is not consumed. They are just playing on the safe side to protect everyone who visits the resort in the coming winter months

Read more: Squaw Valley issues statement on upper mountain water quality

Aside from the restaurants that are at Squaw Valley, the resort has been fully restored to be able to operate. The resort wants to be able to cater to their customers even during this time. The compromised water should not affect the snowmaking capabilities because it is not water that is meant to be consumed. It is something that can still be used for the snowmaking machines. While the resort may not be operating at capacity within the restaurants, it will be fully functional for everyone who wants to visit the slopes and participate in any of the winter sports that the resort has for people.

Despite the fact that the resort does not have water for people to be able drink, they are still able to take advantage of the vending options that are available now. The resort has amped up the number of vending machines that they have available and the options that they have for people. The vending options that are available include sports drinks, soda, water and even hot chocolate. They also have snacks and, in some areas of the resort, full meals that can simply be heated up in the vending machine so that winter sports enthusiasts can still eat.

FreedomPop Has Many Paid Plans Available For Cellular Service

There is no need for a FreedomPop review to be written by the company itself because so many people take the time to write one because of the great services that they eagerly want to share with others. Even a 2016 review of FreedomPop speaks of their first service, which is a free phone service. Free cell phone service is still popular and is still free today. The only difference is that the free service can only be used for one year free of charge, and after a year has passed, the user will pay the standard fee of $10.99.


Those who wish to stay on a similar service after one year has passed should switch over to the paid plan, which costs $10.99 and has unlimited talk and texts. The paid plan still receives the 500 MB of data similar to the free plan but is a substitution for those who can no longer keep the free plan active. At least it’s a good thing that the free plan is available for an entire year, which is a way to save money for the year when a person wants to get rid of their monthly mobile bill.


The unlimited everything plan is also highly recommended for anyone who has a problem with only getting 500 MB of data. Although 500 MB of data is usable in many ways, it may not be enough for someone who stays on the Internet or constantly uses their apps. Using the unlimited everything plan for $19.99 will give the user 3G speeds for data after the usage of the 1 GB of 4G LTE data. FreedomPop does have alternatives for those who need more data but want to save money, such as using the Wi-Fi service that they offer for only five dollars monthly.


With the Wi-Fi service, there is the possibility of making phone calls over Wi-Fi as well as sending texts and surfing the Internet. This paid plan from FreedomPop is a great alternative to the standard cell phone plan that requires cell towers, but it’s only usable for those who have access to the services. Fortunately, the Wi-Fi services from FreedomPop are available in over 10 million different locations, so the scarcity of access to Wi-Fi shouldn’t be a problem. FreedomPop definitely has a lot of options for their cell phone services, whether a person chooses to pay for the service or not.

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Eric Lefkofsky Successful Rise In the Business World

When thinking of entrepreneurs, Eric Lefkofsky is most likely one of the first that come to mind. That’s because his list of accomplishments is long and well known. Perhaps his most notable is Groupon. Lefkofsky is the current co-founder and chairman of Groupon which is a popular online marketplace for deals app. He is also the CEO of a different company called Tempus and co-founder of Lightbank. His accomplishments aren’t all business related, however. Lefkofsky does what he can to help out in the community and he’s been known for his wonderful charitable contributions to society.

Lefkofsky’s companies that he’s a part of are ones that it’s hard to manage life without. Tempus is widely-used, known, and respected in the medical field. It’s becoming technology that doctors rely on each and everyday. It’s essentially an operating system to battle cancer. Physicians use the platform to deliver perzonalized car to their clients. Groupon is used by millions of people everyday. It’s helping them to not only get the best deals, it’s also helping them have new experiences. Groupon is constantly adding new deals on food, trips, and services. Lefkofsky plays a key role in the everyday operations of Groupon.

Ten years ago, Lefkofsky established the Lefkofsky Family Foundation. Eric’s wife and him created it as a way to enhance the quality of human life in different communities. A few of the foundations missions including making sure the community has an access to quality education, improving basic human rights, making strides in medical esearch, and developing cultural initiatives.

You will never see Lefkofsky ( sitting around. When he’s not working or focusing on charity work, he is serving as a Trustee for a multitude of different places which includes The Art Institute of Chicago and The Lurie Children’s Hospital of Chicago to name a few. Lefkofsky has such a knack for the business world and helping others that’s he’s also developed another profession on the side. He is currently an adjunct professor with the University of Chicago.

Lefkofsky is one of those individuals that worked his way up from the bottom through hard work an determination. His career began when he was selling carpet while at the University of Michigan but he quickly knew that wasn’t what he wanted to do with his whole life. He attended law school and afterwards he began his journey to success. His friend and him borrowed money from relatives in order to buy an apparel company. That was just the start of his business endeavours. After that, they went on to create a multitude of other services and companies. Overall, Lefkofsky encompasses what it truly means to be a great businessman, a hard worker, and a charitable man.