When someone is running a business, they have to care about what they are doing and they have to care about the customers, first and foremost. Passion is a word that gets thrown around a lot these days and for good reason. When looking at various businesses, it is clear which ones have passion and which ones do not have passion. It is evident and the people are not dumb. Adam Goldenberg has never done anything that he is not passionate about or cares about at the end of the day. He feels as though he would be cheating himself, his morals, and his customers.
When Goldenberg teamed up with his business partner, Don Ressler, to create JustFab, he had the customers in mind and the people in mind. That was their sole purpose for doing this. They didn’t have intentions of getting rich. Although, a business has to make money, they wanted to create something to help people that are looking to shop online with a monthly subscription service that is $39.95. They have shoes, bags and accessories that come each month. That is a great deal considering the customer is getting great products and not cheap items. They are getting top-of-the-line products that are new and fun.
One thing they have talked about which is really important is they want to inspire women with this. That is a good intention and people like Adam Goldenberg and Don Ressler always have good intentions in mind. They are able to make a profit while also do something good for women that inspires confidence and boosts their self esteem. They are looking out for them and they are in their corner, every single step of the way. They also want other women to connect with each other on fashion on fabletics.com and what they like and what they feel looks the best on them.
They are using this platform to do something really positive and that is wonderful. Adam Goldenberg are encouraging women to feel good, look good, and share with each other. Sometimes a person does not know what they are looking for or what they need until another woman points it out to them and tells them it looks good on them. Anytime a product can empower women and make them feel like a million bucks without costing an arm and a leg, that is a major positive. There is that passion and that care shining through once again.