When asked about her ambition, Doe Deere states that she has always loved to be creative. This creative desire made her be ambitious. Her dream as a child was to become a musician. She succeeded in that dream when she moved to New York as a seventeen year old. She lived in New York from 1998 until 2012. Doe and her bandmate/husband lived together in Manhattan and in Brooklyn. That creative ambition that drove her to go to New York to start a band additionally helped her become the owner of the makeup brand Lime Crime.
Her music pursuits taught Doe Deere how to market a business, something that came in good use when she went into the beauty business. She describes that she first started being interested in business when she sold temporary tattoos as a kid.
Doe Deere says that young women who are ambitious should follow their heart and find what is special about themselves that no one else has. Use that one thing that is special about you to achieve whatever goals it is that you have in your heart. She admits that for much of her life at first she felt kind of alone in how she thought and what she liked. As she grew older though, she realized despite being different she fit into the world just as anyone else does since that feeling different aspect is part of that one special thing about herself that no one else has. When she focused on what she loved and what was special about herself, Doe Deere was able to create Lime Crime and find business success.
Doe Deere also cites that to have success you need to figure out what is missing from the world. She made Lime Crime after noticing beauty companies mostly only sold natural or neutral colored makeup. After making some rainbow, electrifying lip colors she was shocked to learn many girls and women loved the color choices.
Deere says her passion for makeup really made her successful as well. She believes fashion, style, hair and makeup are one way women can express and create themselves how they want to be seen in the world. It is largely a confidence booster to do your makeup, hair and clothing. Lime Crime knows this and uses it for their sales by encouraging women and girls to be creative individuals.