Actress Kate Hudson sat down with Elle Magazine to discuss the release of her activewear brand, Fabletics. The interview was published exactly two months after the company was founded. In the interview, her passion for living an active lifestyle, and the desire to help others do so, is the core message.
Throughout the interview, Hudson establishes herself as an expert in active living. She discusses her athletic upbringing, including her background as a soccer player and dancer. While talking about her love for living an active lifestyle, it is easy to relate to Hudson when she candidly discusses her occasional struggle to get motivated to workout.
Hudson emphasizes her all-inclusive attitude toward the clothing offered by the brand. She communicates her goal to create affordable (under $100), high quality workout clothing through their pictures. Hudson also talks about the wide offering of clothing sizes available with Fabletics (sizes range from XXS 0-2 to XXL 18-20). She shows how Fabletics is sincere in its goal of making fashionable activewear available to those of varying body shapes and budgets.
Fabletics is a customized activewear shopping experience. First, a quiz designed to help pick the best workout outfit awaits on the Fabletics front page. The quiz assesses an individual’s preferences, including favorite workout type, workout location, and favorite color palette. Taking the quiz also provides a sizable one-time discount, making the first outfit purchased only $25.
After the initial purchase, individuals can choose to shop or “skip” their monthly purchase. Unlike a standard subscription service that does not allow for the custom selection of products sent, Fabletics credits an individual’s account with the $49.95 fee. This account credit can be used right away, or saved for later purchases. To browse the latest styles from Fabletics, check out the Fabletics Collections page, and the Fabletics Pinterest page. See: http://www.popsugar.com/fitness/Fabletics-Retail-Stores-Opening-38342683